How Brands Can Think Differently On Valentines Day?

Posted in General

February 17, 2016 @ 12:12 PM

As Valentines Day just passed by, this year we have witnessed a number of changes in strategies by the brands. We are featuring the top stratagems adopted by the industry as Valentines day special, and that has caught up well in the market.
The New Romances:
Focusing on old wines of warmth and beauty of emotionality, this year ads were focused on breaking stereotypes in love, such as that of the image of a young heterosexual couple exchanging kisses that come to your mind right after you hear Valentines day.

Happy Holidays from Owned it

Posted in General

December 24, 2015 @ 8:02 PM

We’ve had a year full of exciting activities and are gearing up for an even better year ahead.

2015 was an exceptional year as we bagged some of the world’s biggest brands in that year, credited to our marketing efforts. We relaunched our platform in middle of 2015, allowing us to work with some of the most passionate and unique eCommerce retailers on our cutting-edge platform.

Last Minute Black Friday, Cyber Monday On-store Campaigns that Really Work

Posted in eCommerce

November 3, 2015 @ 11:58 AM

140 million shoppers plan to purchase during the black Friday weekend. Those were the stats for 2014; the number will be even higher in 2015.

Research reveals that online purchases during Thanksgiving and Black Friday have grown 17 percent in 2012 and 19% during 2013. For 2014, purchases amount to 1.94 billion US dollars.

How to plan for the biggest shopping day of the year?

Customers are in the mood to shop.

4 Psychological triggers to boost eCommerce sales and increase revenue

Posted in eCommerce

September 24, 2015 @ 8:57 AM

Ecommerce is growing by leaps and bounds. Statista reveals that 40% of internet users have purchased something online.
And there’s still a lot of room for growth.

At the same time competition is growing in much the same measure.

In this scenario, a 1% increase in conversions with the existing traffic is all you need to add more to your bottom line without additional spend on traffic.

5 Father’s Day Campaign Ideas for eCommerce that Really Work

Posted in eCommerce

June 15, 2015 @ 8:50 AM

Once again its that time of the year where everyone is spending for appreciating their father, and doting ones. Statistics show that an average shopper will spend over $85 for buying gifts on father’s day this year.

With millions of shoppers rushing to buy gifts for their dads, is your store ready to entice them?

Here is a list of top five most successful on-store father’s day campaigns run by our clients.

Linkshare Symposium London 2015 Contest Winners

Posted in General

April 30, 2015 @ 1:37 AM

We had a fantastic time at the Linkshare Symposium last week. When we weren’t busy at our DealMaker table, we thoroughly enjoyed throwing ourselves into the rest of what the event had to offer, from listening intently to each keynote speaker to getting involved in every strategy session. We were truly enraptured by the expertise and knowledge on show and learnt a lot from the insight and creativity of the inspirational people that came along.

How 4 Brands Built Selfie Campaigns on Social Media

Posted in eCommerce

March 2, 2015 @ 12:20 AM

As the Oxford English Dictionary’s Word of 2013, ‘selfie’ became something a social media phenomenon and any passing glance at the state of social networks at the moment will reveal that selfies are still doing the rounds, as vain posers continue to post self-taken shots of themselves to Facebook, Twitter, Instagram and Snapchat.

If you’re looking for definite proof of the selfies presence in 2014, look no further than Ellen DeGeneres’ now infamous Oscar selfie (which may or may not have been encouraged by Samsung- the manufacturers of the phone that photographed the selfie) and the success of #nomakeupselfie, a casual web user-ignited campaign that raised billions of pounds for Cancer Research UK and birthed many a copycat.

4 Last Minute Tips for Christmas Marketing

Posted in eCommerce

December 18, 2014 @ 3:14 AM

It’s that time of year again. People have already started to think about what their loved ones want under their Christmas trees. The lights are up, the displays are done, and everyone’s thinking about Christmas. Truth be told, they have probably been thinking about it for a while now, and we have all been thinking about our marketing tactics since we got back from our summer holidays.

Top Christmas Hashtags for eCommerce Retailers

Posted in eCommerce

December 8, 2014 @ 5:42 AM

It’s that time of year again and social media is buzzing with Christmassy content and deals. #xmasin3words has already had its 15 minutes of fame (We hope you came up with some really witty ideas to make use of it), and more festive trends are inevitably on their way. But aside from these, deciding on a good hashtag for your eCommerce store can be difficult.

5 eCommerce Trends to Watch out for in 2015

Posted in General

December 1, 2014 @ 5:12 AM

The last few years have seen a huge shift in the emphasis of eCommerce from the audience to the individual. It’s no longer enough to use broad brush adverts to sweep every customer into your site and products, each person has to be gently drawn towards making a purchase with uniquely targeted campaigns and adverts. The marketplace is crammed full of companies attempting to do this, and 2015 looks to be a very difficult year for digital marketing, as businesses struggle to make themselves heard over the virtual din.